Friday, April 15, 2011

business online; video on attracting customers



The catch phrase nowadays seems to be take your business online. Why all the hype about doing business online? Surely my website is sufficient to have a presence for my business online?
Well, yes and no! A website alone is like a business card - you'll have to give someone the physical address to find your business online. However by optimising your website so that search engines such as Google can find your business online, anyone across the Globe will find you...
Imagine people visiting your business online: instantly be accessed by 100 Mio visitors! What's even better with the correct optimisation you can easily have hundreds of qualified visitors everyday - visitors that are walking through the doors of your business online; picking up your product and wanting to make a purchase.
This is what you can expect when you take your business online! Attracting qualified buyers to visit your business online. It's not expensive and the Return On Investment for your marketing can be tracked. So no flyers for your online business profile... you only spend money on people that actually do want your product or service.
The secret to taking your business online is to satisfy a need; whether it be a service or a product. Hard selling doesn't work when you do business online. People want to be entertained while you satisfy their needs at the same time.
When creating your online business remember that you have an incredibly powerful tool to market your business online - you can reach your customers everyday; a few times a day if you choose! Imagine how quickly you could grow your online business with a few hundred people following you everyday? How much would you spend on an advertisement, which you couldn't change everyday?
Your online business is best viewed as an extension of your bricks and mortar establishment. You can use your online business to reach a much greater number of qualified buyers.
By communicating what's happening in you bricks and mortar business through your online business your customers get to trust you. Your regular communication through your online business builds trust and establishes you as an authority: Someone whose opinion can be relied upon - like the corner grocer of old!
One point here - when we talk of taking your business online, it no longer confines the business to Google searches and traditional websites: No now to really get your business cracking online you Have to use social media. A survey of small business report that 68% report having made one or more sales directly from Facebook traffic.
So in summary: To best promote your business you need to harness all your resources. Offline advertising needs to drive traffic to your site, while your online presence needs to harnees your website, Blog, Social media and forums to bolster your business online.
In the video you have some tips on how to get visitors to your online business on a daily basis. You don't need to be an expert in the field to take your business online, in actual fact to really optimise your business online takes a lot of experience and time.
That's where I can help you. I've paid the school fees; spent the 18hour days learning the techniques. I can either tain you and mentor you to take your business online, or I can do it for you. I can also take your business online and teach you how to do the daily update tasks that really will make your business flourish online.
Give me a ring on +27 (0) 83 304 2007 and we can discuss the best possible way to take your business online. Or you can mail me from the "email me" box on the left. Feel free to leave a comment or question on taking your business online.

2 comments:

sigsoog said...

Interesting video, I love watching on it. Thanks for sharing!

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