Business has always been a difficult and uncertain environment. Competition is keen, and costing keener!
As an SMME you often can't afford to have full time financial advisors, accountants or legal experts; and even experts in quality and engineering are often unaffordable.
The information age has given us access to a humungous amount of information, at the squeak of a mouse. But are you going to trust a stranger somewhere in Russia with your future; your family's income? If you gave me a cent for every advertiser on the web who advertises a silver bullet, I'd be in the Caribbean right now. The problem with most of these services are that they're taken out of the Big Business text book - the principles of good business are well known and unshakable. What's lacking, is that in business, one size 7 shoe doesn't fit everyone.
If you do find someone that will correspond with you online, they'll tell you what you SHOULD have done - not come up with a plan that takes your practical situation into consideration. Or if you get involved in a business workshop and training, it's all based on the ideal, and what the text books say!
Heaven help the unintiated that have a great idea and want to try and make it work! Starting a small business is terrifying. It's not something you want to do by trial and error - the downside of loosing everything is just too scary, and often hampers someone from taking the plunge. Unfortunately that's often how business develops - TRIAL AND ERROR; And you hope you don't make any lethal errors.
What if you had someone to call on; A kindly uncle, that's been there and wears the T shirt! Someone who's built a business from nothing, and over a period of 12 years built a successfull business. Someone who's lost a business and built another. Someone who talks from personal experiance. Someone who'll meet you face to face in your business and brainstorm with you. Someone who can call on a group of tried and tested experts to solve any issue you may have.
That's why you should talk to the business coach. It's all about you!